In the chain ambigram logos, the letters are interlinked in such a way that they form a continuous chain. For example, this image below shows the ambigram image love which also reads out as hate when inverted.įorward or backward, natural ambigrams are amazingly convenient to read from any direction, just as showcased in the image below. One word, carrying to presentation with the same character, but different when the angle is inverted. Pictorial examples of ambigram art based images: Ambigram typography creates the same words that differ in their formation and also style but have the same meaning.There are many experts who are of the opinion that ambigram art is the calligraphic design that comprises of two different readings into selfsame set curves.Styles of certain characters create the similar word from backward angle.The meaning of the word may change when seen from a different angle.Ambigram images can be represented in art forms or symbolically.

A graphical figure based on the ambigram style can spell one and more words, presented in any direction.Rotational ambigrams are not based on any stringent rule, but they depend on how an ambigram artist shapes the characters of the logo and make it readable in any direction. The rotational ambigram art images are designed in such a way that they can be read even when they are inverted. The mostly used ambigram design is the rotational style. There are many kinds of it like mirror ambigram, rotational, and chain styles. When rightly-done, it is not difficult to get it etched into the minds of the audience or an everlasting appeal, making it a preferred logo style for various brands. The ambigram logos are visually stunning fruits of the optical illusion. These are based on the genre of typographic design that has the capability of being read as one or more word from different angles mirrored, turned or shown from different directions. One of such unique techniques is the ambigram logos. With so many styles, genres and varieties prevailing in the graphic design world, people can never run out of ideas. Creating out of the box logos has always been the primary intent of the artists.

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